A · Minimal typographic — Words first. Product reduced to a thumbnail, headline does the selling.
Edition 01 · hand-glazed in small firings
A single double-walled stoneware mug, thrown and fired in batches of forty. No range to choose from — just the one, made properly.
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$48 · double-walled · ships in a firing crate
KILN · Edition 01
Double-walled stoneware that keeps coffee hot for hours and stays cool to hold. Glazed by hand, so no two dips are identical.
In the wild · firing №40 Material
A reactive clay body with a trapped air gap: coffee stays hot for up to six hours, the outside stays cool enough to cradle.
Glaze
Each mug is dipped once in our teal glaze and fired to 1,240°C. The drip line lands differently every time — no two are identical.
For life
Chipped or dull after years of use? Mail it back with the prepaid label and we re-fire the glaze. One mug, kept good for a decade.
Variant A
Strip the page to a headline and one thumbnail. Wins when the words are strong and the audience already knows the category.
Variant B
Let the product photo fill the fold with copy overlaid. Wins for craft objects where seeing it is most of the sell.
Variant C
Balance copy and a framed lifestyle shot. The safe, scannable default — usually the control you measure the others against.
“I bought it for the photo on variant B. I kept it because it’s still hot at 11am.”
Mara V. · ceramicist, pre-order #214“One mug, no decision fatigue. The re-glaze promise is why I’ll never replace it.”
Tomas R. · architect, pre-order #877Yes. One mug, one size, one glaze. The whole brand is the discipline of making a single object well — which is exactly why the hero is worth A/B testing instead of a catalogue.
The trapped air gap slows heat loss: filled with boiling coffee it reads above 60°C for around six hours, and the outer wall never gets too hot to hold.
Register the mug at checkout and mail it back any time with the prepaid label. We re-dip and re-fire the glaze and return it within two weeks, on us, for as long as you own it.
Free carbon-neutral shipping in a reusable firing crate. Try it for 30 days — if it is not the only mug you reach for, send it back for a full refund.
Edition 01 · firing №41 opens soon
$62 $48 · ships in a reusable firing crate · free re-glaze for life